{"id":3695,"date":"2026-03-20T09:19:21","date_gmt":"2026-03-20T09:19:21","guid":{"rendered":"https:\/\/www.embajadores.es\/about-us\/"},"modified":"2026-09-29T09:03:40","modified_gmt":"2026-09-29T09:03:40","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.embajadores.es\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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Embajadores, a Spanish meat company for professionals<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Commitment and specialization serving the professional channel since 2003. <\/p>\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSpeak with our team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Embajadores in figures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Embajadores is a meat company with more than 20 years of experience, three production facilities and a structure specialized in mature beef, product selection and service for the professional channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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More than 20 years of experience <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Since 2003, we have worked with a clear standard: combining product knowledge, selection and operational capacity to meet the demands of the professional meat sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Three production facilities <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Our presence in Astigarraga, Vitoria and Mercamadrid allows us to combine proximity, production volume and service capacity for professional clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Specialization in mature beef<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Since 2003, we have worked with a clear standard: combining product knowledge, selection and operational capacity to meet the demands of the professional meat sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Mission<\/h2>\t\t\t\t<\/div>\n\t\t
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Commitment to excellence
in every selection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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To select, prepare, and market meats of the highest quality, adding value to every client through differentiated products, specialized services, and deep industry knowledge. Our experience allows us to offer solutions adapted to the needs of demanding professionals and clients, always guaranteeing flavor, freshness, and performance in every cut. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Vision<\/h2>\t\t\t\t<\/div>\n\t\t
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Tradition and future
at the service of quality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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To be a benchmark in the European meat sector, recognized for our selection criteria, quality, and our ability to adapt to the demands of the professional and gastronomic market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Values<\/h2>\t\t\t\t<\/div>\n\t\t
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Superior quality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The constant pursuit of the highest standards defines every stage of our process, from origin to the final customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Origin and respect for the product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We work with knowledge and respect for the raw material, always prioritizing its gastronomic value<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rigor and consistency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We apply demanding selection and control processes that guarantee regularity, reliability, and trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Specialization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We adapt our structure and service to each client, understanding their needs and offering tailor-made solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Commitment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We build long-lasting relationships based on trust and excellent service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Teamwork<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Creemos en el talento colectivo como motor de mejora continua, donde el \u201cnosotros\u201d define nuestra forma de trabajar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our history and purpose: excellence <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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At Embajadores, a meat company serving the professional channel, we are aware of the different needs of each sector, which is why we specialize according to your needs and preferences. Since 2003, we have worked to ensure the highest quality for our clients, guaranteeing excellence in every process. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Experience and specialization serving professionals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Behind Embajadores is a team with consolidated experience in the meat sector and a deep understanding of the needs of the professional channel.<\/p>

We work in coordination across production, quality, logistics, and the commercial team to guarantee an agile, consistent service aligned with the highest market standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Leadership and strategic vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The management of Embajadores combines experience in the meat sector, knowledge of the professional channel, and a vision focused on sustainable growth and operational excellence.<\/p>

Our leadership team drives a solid structure focused on continuous improvement, food safety, and the development of long-term business relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Jon Gorostiaga<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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President<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Jon ha transformado el legado c\u00e1rnico familiar de Alegia en un referente empresarial de \u00e9xito. Gracias a su visi\u00f3n estrat\u00e9gica y ejecuci\u00f3n, fue pionero en la comercializaci\u00f3n de vacuno mayor en el Pa\u00eds Vasco. Actualmente, lidera Embajadores, un grupo consolidado con tres plantas productivas y una fuerte presencia nacional en 2026. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Diego Calvo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Group CEO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Diego developed his career leading companies in the food and consumer goods sectors, managing complex industrial and commercial environments. His profile combines strategic vision and execution, driving process optimization and business growth. His leadership is focused on consolidating the group and strengthening its market position. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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David Chac\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Commercial and Purchasing Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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David knows the meat sector from the inside after more than three decades linked to its evolution. This journey has allowed him to develop a complete vision of the business. From his current position, he leads the commercial area with a focus on growth, customer proximity, and solid day-to-day execution. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Oliver Perea<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Management Control Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Oliver plays a key role in the group\u2019s operational coordination and internal control. His work focuses on process improvement, resource optimization, and bringing clarity to decision-making. His profile combines analysis, operations, and technology to drive efficiency and continuous improvement. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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I\u00f1aki Mendizabal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Financial Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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I\u00f1aki aporta un perfil altamente anal\u00edtico orientado a la toma de decisiones y al control del negocio. A lo largo de su carrera ha liderado \u00e1reas financieras en entornos exigentes, trabajando en planificaci\u00f3n, reporting y eficiencia de costes. Su enfoque contribuye a reforzar la estructura financiera y acompa\u00f1ar <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Jos\u00e9 Bonilla<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Export Sales Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Jos\u00e9 is a professional specialized in export within the agri-food sector, with a solid track record in developing international markets. He has led the expansion of different brands across numerous countries, building positioning in both RETAIL and HORECA channels. He is passionate about Spanish gastronomy and driving projects with global reach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Silvia D\u00edaz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Human Resources Director\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Silvia has built her career leading teams and managing dynamic environments. Her experience in the tourism sector provided her with an international perspective that she now applies to people management. From Human Resources, she drives internal organization, talent development, and the growth of teams aligned with the group\u2019s expansion. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Almudena Rueda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Quality Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Almudena, trained as a veterinarian, leads the quality department, guaranteeing standards and food safety. Her work focuses on ensuring rigorous processes and promoting continuous improvement within the company. Her approach combines technical expertise and high standards to maintain the group\u2019s level of excellence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Nekane Mendia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Marketing and Communication Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Nekane brings a creative and strategic vision focused on positioning the brand and generating impact. Her experience in international environments allows her to connect with different audiences and transform ideas into effective actions. She works to ensure that every project communicates the group\u2019s value in a clear and distinctive way. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t

<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jon Gorostiaga<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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PRESIDENT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Jon represents the evolution of a family history deeply connected to the world of meat, but also the ambition to take it much further. Starting from a small butcher shop in Alegia, he understood that his path would not simply be to continue a business, but to transform it into something much greater.
With a strategic mindset and relentless execution, he became a pioneer in the transformation of premium mature beef cuts in the Basque Country, anticipating a market that was still underdeveloped. Today, in 2026, that ambition has become Embajadores: a solid group with three production facilities in strategic locations and a strong national presence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Diego Calvo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Group CEO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Diego developed his career leading companies in the food and consumer goods sectors, managing complex industrial and commercial environments. His profile combines strategic vision and execution, driving process optimization and business growth. His leadership is focused on consolidating the group and strengthening its market position. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Almudena Rueda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Quality Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Almudena, trained as a veterinarian, leads the quality department, guaranteeing standards and food safety. Her work focuses on ensuring rigorous processes and promoting continuous improvement within the company. Her approach combines technical expertise and high standards to maintain the group\u2019s level of excellence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I\u00f1aki Mendizabal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Financial Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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I\u00f1aki aporta un perfil altamente anal\u00edtico orientado a la toma de decisiones y al control del negocio. A lo largo de su carrera ha liderado \u00e1reas financieras en entornos exigentes, trabajando en planificaci\u00f3n, reporting y eficiencia de costes. Su enfoque contribuye a reforzar la estructura financiera y acompa\u00f1ar <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Oliver Perea<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Management Control Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Oliver plays a key role in the group\u2019s operational coordination and internal control. His work focuses on process improvement, resource optimization, and bringing clarity to decision-making. His profile combines analysis, operations, and technology to drive efficiency and continuous improvement. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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David Chac\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Commercial
and Purchasing Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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David knows the meat sector from the inside after more than three decades linked to its evolution. This journey has allowed him to develop a complete vision of the business. From his current position, he leads the commercial area with a focus on growth, customer proximity, and solid day-to-day execution. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jos\u00e9 Bonilla<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Export Sales
Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Jos\u00e9 is a professional specialized in export within the agri-food sector, with a solid track record in developing international markets. He has led the expansion of different brands across numerous countries, building positioning in both RETAIL and HORECA channels. He is passionate about Spanish gastronomy and driving projects with global reach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Silvia D\u00edaz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Human Resources
Director\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Silvia has built her career leading teams and managing dynamic environments. Her experience in the tourism sector provided her with an international perspective that she now applies to people management. From Human Resources, she drives internal organization, talent development, and the growth of teams aligned with the group\u2019s expansion. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nekane Mendia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Marketing
and Communication Director<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Nekane brings a creative and strategic vision focused on positioning the brand and generating impact. Her experience in international environments allows her to connect with different audiences and transform ideas into effective actions. She works to ensure that every project communicates the group\u2019s value in a clear and distinctive way. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The origin of EMBAJADORES does not begin with a company, but with a craft.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Origins: The Family Seed<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Initial Stage<\/strong><\/p>

Jose Antonio Gorostiaga began his activity as a livestock trader and butcher in Alegi (Gipuzkoa). He established the foundations of knowledge of the product in its live state. <\/p>

Second Generation<\/strong><\/p>

Ignacio Gorostiaga inherited his father\u2019s butcher shop, keeping the artisan tradition alive in the town.<\/p>

Third Generation<\/strong><\/p>

Jon Gorostiaga, together with his three brothers, took over the continuation of the family business. They not only maintained the butcher shop in Alegi, but also expanded the family brand by opening two new points of sale in Tolosa and Bilbao. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tThe consolidation of a unique vision\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2003\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The birth of Dastatzen: <\/strong>Jon Gorostiaga began his entrepreneurial journey independently and founded \u201cDastatzen.\u201d He established his first production facility in Astigarraga. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2017<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The strategic leap:<\/strong> We moved our operations to a new facility in Astigarraga. We chose this location because it is the birthplace of cider houses and the heart of the Basque steak and grilling culture. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tMajor expansion and transformation\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2022
January<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tAcquisition of S\u00e1enz Horeca:<\/b> We acquired the company \u00abS\u00e1enz Horeca\u00bb <\/b>in Vitoria. This integration was key, as it added large-scale handling, transformation, and distribution capabilities for the hospitality channel to our portfolio. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022
Same period

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\n\t\t\t\t\t\t\t\t\tBirth Dastatzen Group:<\/b> With the union of our brands and the new infrastructure in Vitoria, we officially changed our corporate name to \u00abDastatzen Group\u00bb<\/b>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022
October<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The integration of Grupo Embajadores:<\/strong> We acquired \u201cGrupo Embajadores,\u201d a historic company founded in 1968 with enormous prestige throughout Spain. To ensure the continuity of its excellence, we appointed David Chac\u00f3n, nephew of the original founder, as manager in Madrid, bringing with him more than 25 years of experience. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tPresent and future\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2023
August<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Brand Evolution: <\/strong>We officially launched the new Embajadores image, unifying our tradition with a modern and professional aesthetic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2026
Early<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

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We consolidated ourselves as a group in full transformation and growth, operating from our facilities in Astigarraga, Vitoria, and Mercamadrid, with ambitious plans to continue leading the national meat sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2026
Currently<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

Diego Calvo joins as the new CEO of Grupo Embajadores, bringing a strong background in leading large teams and companies, where he demonstrated a remarkable ability to drive growth and transform organizations.
Diego arrives with a clear vision: strengthen the team, work on business development, and prepare the company for a new phase of growth. And within just a few months, the first changes are already becoming noticeable. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Embajadores, a Spanish meat company for professionals Commitment and specialization serving the professional channel since 2003. Speak with our team Embajadores in figures Embajadores is a meat company with more than 20 years of experience, three production facilities and a structure specialized in mature beef, product selection and service for the professional channel. More than […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3695","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/pages\/3695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/comments?post=3695"}],"version-history":[{"count":7,"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/pages\/3695\/revisions"}],"predecessor-version":[{"id":5115,"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/pages\/3695\/revisions\/5115"}],"wp:attachment":[{"href":"https:\/\/www.embajadores.es\/en\/wp-json\/wp\/v2\/media?parent=3695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}