Embajadores, a Spanish meat company for professionals
Commitment and specialization serving the professional channel since 2003.
Embajadores in figures
Embajadores is a meat company with more than 20 years of experience, three production facilities and a structure specialized in mature beef, product selection and service for the professional channel.
More than 20 years of experience
Since 2003, we have worked with a clear standard: combining product knowledge, selection and operational capacity to meet the demands of the professional meat sector.
Three production facilities
Our presence in Astigarraga, Vitoria and Mercamadrid allows us to combine proximity, production volume and service capacity for professional clients.
Specialization in mature beef
Since 2003, we have worked with a clear standard: combining product knowledge, selection and operational capacity to meet the demands of the professional meat sector.
Our Mission
Commitment to excellence
in every selection
To select, prepare, and market meats of the highest quality, adding value to every client through differentiated products, specialized services, and deep industry knowledge. Our experience allows us to offer solutions adapted to the needs of demanding professionals and clients, always guaranteeing flavor, freshness, and performance in every cut.
Our Vision
Tradition and future
at the service of quality
To be a benchmark in the European meat sector, recognized for our selection criteria, quality, and our ability to adapt to the demands of the professional and gastronomic market.
Our Values
Superior quality
The constant pursuit of the highest standards defines every stage of our process, from origin to the final customer.
Origin and respect for the product
We work with knowledge and respect for the raw material, always prioritizing its gastronomic value
Rigor and consistency
We apply demanding selection and control processes that guarantee regularity, reliability, and trust.
Specialization
We adapt our structure and service to each client, understanding their needs and offering tailor-made solutions.
Commitment
We build long-lasting relationships based on trust and excellent service.
Teamwork
Creemos en el talento colectivo como motor de mejora continua, donde el “nosotros” define nuestra forma de trabajar.
Our history and purpose: excellence
At Embajadores, a meat company serving the professional channel, we are aware of the different needs of each sector, which is why we specialize according to your needs and preferences. Since 2003, we have worked to ensure the highest quality for our clients, guaranteeing excellence in every process.
Experience and specialization serving professionals
Behind Embajadores is a team with consolidated experience in the meat sector and a deep understanding of the needs of the professional channel.
We work in coordination across production, quality, logistics, and the commercial team to guarantee an agile, consistent service aligned with the highest market standards.
Leadership and strategic vision
The management of Embajadores combines experience in the meat sector, knowledge of the professional channel, and a vision focused on sustainable growth and operational excellence.
Our leadership team drives a solid structure focused on continuous improvement, food safety, and the development of long-term business relationships.
Jon Gorostiaga
PRESIDENT
Read more
Jon represents the evolution of a family history deeply connected to the world of meat, but also the ambition to take it much further. Starting from a small butcher shop in Alegia, he understood that his path would not simply be to continue a business, but to transform it into something much greater.
With a strategic mindset and relentless execution, he became a pioneer in the transformation of premium mature beef cuts in the Basque Country, anticipating a market that was still underdeveloped. Today, in 2026, that ambition has become Embajadores: a solid group with three production facilities in strategic locations and a strong national presence.
Diego Calvo
Group CEO
Read more
Diego developed his career leading companies in the food and consumer goods sectors, managing complex industrial and commercial environments. His profile combines strategic vision and execution, driving process optimization and business growth. His leadership is focused on consolidating the group and strengthening its market position.
Almudena Rueda
Quality Director
Read more
Almudena, trained as a veterinarian, leads the quality department, guaranteeing standards and food safety. Her work focuses on ensuring rigorous processes and promoting continuous improvement within the company. Her approach combines technical expertise and high standards to maintain the group’s level of excellence.
Iñaki Mendizabal
Financial Director
Read more
Iñaki aporta un perfil altamente analítico orientado a la toma de decisiones y al control del negocio. A lo largo de su carrera ha liderado áreas financieras en entornos exigentes, trabajando en planificación, reporting y eficiencia de costes. Su enfoque contribuye a reforzar la estructura financiera y acompañar
Oliver Perea
Management Control Director
Read more
Oliver plays a key role in the group’s operational coordination and internal control. His work focuses on process improvement, resource optimization, and bringing clarity to decision-making. His profile combines analysis, operations, and technology to drive efficiency and continuous improvement.
David Chacón
Commercial
and Purchasing Director
Read more
David knows the meat sector from the inside after more than three decades linked to its evolution. This journey has allowed him to develop a complete vision of the business. From his current position, he leads the commercial area with a focus on growth, customer proximity, and solid day-to-day execution.
José Bonilla
Export Sales
Director
Read more
José is a professional specialized in export within the agri-food sector, with a solid track record in developing international markets. He has led the expansion of different brands across numerous countries, building positioning in both RETAIL and HORECA channels. He is passionate about Spanish gastronomy and driving projects with global reach.
Silvia Díaz
Human Resources
Director
Read more
Silvia has built her career leading teams and managing dynamic environments. Her experience in the tourism sector provided her with an international perspective that she now applies to people management. From Human Resources, she drives internal organization, talent development, and the growth of teams aligned with the group’s expansion.
Nekane Mendia
Marketing
and Communication Director
Read more
Nekane brings a creative and strategic vision focused on positioning the brand and generating impact. Her experience in international environments allows her to connect with different audiences and transform ideas into effective actions. She works to ensure that every project communicates the group’s value in a clear and distinctive way.
Our Story
The origin of EMBAJADORES does not begin with a company, but with a craft.
The Origins: The Family Seed
Initial Stage
Jose Antonio Gorostiaga began his activity as a livestock trader and butcher in Alegi (Gipuzkoa). He established the foundations of knowledge of the product in its live state.
Second Generation
Ignacio Gorostiaga inherited his father’s butcher shop, keeping the artisan tradition alive in the town.
Third Generation
Jon Gorostiaga, together with his three brothers, took over the continuation of the family business. They not only maintained the butcher shop in Alegi, but also expanded the family brand by opening two new points of sale in Tolosa and Bilbao.
2003
The birth of Dastatzen: Jon Gorostiaga began his entrepreneurial journey independently and founded “Dastatzen.” He established his first production facility in Astigarraga.
2017
The strategic leap: We moved our operations to a new facility in Astigarraga. We chose this location because it is the birthplace of cider houses and the heart of the Basque steak and grilling culture.
2022
January
2022
Same period
2022
October
The integration of Grupo Embajadores: We acquired “Grupo Embajadores,” a historic company founded in 1968 with enormous prestige throughout Spain. To ensure the continuity of its excellence, we appointed David Chacón, nephew of the original founder, as manager in Madrid, bringing with him more than 25 years of experience.
2023
August
Brand Evolution: We officially launched the new Embajadores image, unifying our tradition with a modern and professional aesthetic.
2026
Early
We consolidated ourselves as a group in full transformation and growth, operating from our facilities in Astigarraga, Vitoria, and Mercamadrid, with ambitious plans to continue leading the national meat sector.
2026
Currently
Diego Calvo joins as the new CEO of Grupo Embajadores, bringing a strong background in leading large teams and companies, where he demonstrated a remarkable ability to drive growth and transform organizations.
Diego arrives with a clear vision: strengthen the team, work on business development, and prepare the company for a new phase of growth. And within just a few months, the first changes are already becoming noticeable.